Project Description
To support their “Zero Fatalities” Marketing Campaign, Kirvin Doak Communications subcontracted Bayen Group to develop multiple websites, manage content and provide hosting and support services for the Department of Public Safety for the State of Nevada. These websites were designed to bridge the gap between traditional and digital marketing media and serve as a hub of information and to raise awareness about their mission of reducing traffic fatalities.
Client Summary
- The State of Nevada Department of Public Safety serves over 3 million residents with the goal of providing information and protection for motorists, motorcyclists, and pedestrians.
- The “Zero Fatalities” campaign strives to raise awareness about traffic deaths in the State of Nevada and works to reduce the number of fatalities to zero.
Business Needs
The client required full-service design, development, hosting and support for websites to inform the public about the State of Nevada’s “Zero Fatalities” Marketing Campaign to further their goal of reducing traffic-related deaths.
Solution
Bayen Group supported KDC in their multi-faceted outreach that targets various audiences (pedestrians, motorists, motorcyclists, etc.). We collaborated with KDC to listen to their needs, understand their mission and bring their vision to life by designing, developing and supporting the following sites that were identified as key components of the overall marketing campaign:
- www.zerofatalitiesnv.com – Nevada’s top-level website for their Safe Driving marketing campaign and program
- www.nevadarider.com – Nevada’s Motorcycle safety program
- www.zeroteenfatalities.com – Nevada’s Safety program to empower teenagers to drive safely
- www.zero101nv.com – Nevada’s Safety program to empower young adults to drive safely
- www.epedemic.org - Safety program to educate pedestrian death epidemic in Nevada
- www.ztfquiz.com – Website containing all surveys supporting Nevada’s Safe Driving marketing campaign used to solicit feedback as a measuring point for the safety program’s impact
We provided a comprehensive range of website services for the “Zero Fatalities” Marketing Campaign for the State of Nevada. These services included website migration, where we successfully transferred existing websites from the previous host to Bayen Group’s web hosting solution compatible with WordPress and Drupal content management systems. We also delivered robust website design and development, ensuring each site was visually appealing and user-friendly. For web content management, Bayen Group not only set up and configured but also continues to support all sites within the project’s scope on WordPress and Drupal platforms. Additionally, we provide ongoing web hosting and support services to maintain the seamless operation of all websites involved in the campaign.
